SMS Privacy Policy

Overview

Autumn Behavioral Health Center ("ABHC," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when you opt in to our SMS/MMS text messaging services. This SMS Privacy Policy describes how we collect, use, share, and protect information specifically related to our text messaging program. For information about how we handle protected health information under HIPAA, please see our separate Privacy Policy and HIPAA Notice of Privacy Practices.

Information We Collect

When you opt in to receive SMS/MMS messages from Autumn Behavioral Health Center, we may collect the following information:

• Phone number — Your mobile phone number, which is required to send and receive text messages.
• Name — Your name, if provided, for personalization of messages.
• Consent records — Documentation of your opt-in to receive text messages, including the date, time, and method of consent.
• Carrier information — Your mobile carrier name and message metadata necessary for message delivery.

How We Use Your Information

The information collected through our SMS messaging program is used for the following purposes:

• Sending you appointment reminders and healthcare-related updates via SMS/MMS
• Responding to your customer service inquiries and requests
• Sending service-related notifications and wellness tips
• Analyzing service usage to improve our messaging program and services
• Developing new features and improving the quality of our services

Sharing Your Information

We may share your information only in the following limited circumstances:

• Service providers — With third-party vendors who assist in delivering our messaging services (e.g., our SMS platform provider), subject to contractual confidentiality obligations.
• Legal compliance — When required by law, regulation, legal process, or enforceable governmental request.
• Business transfers — In connection with a merger, acquisition, or sale of all or a portion of our assets, with continued privacy protections for your data.

Your Choices

You have full control over your participation in our SMS messaging program. You may opt out of receiving text messages at any time by:

• Replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message you receive from us
• Calling us at 614.219.9394
• Emailing us at clinic@autumntreatment.com

After opting out, you will receive one final confirmation message acknowledging your request. No further messages will be sent unless you re-opt in to the program.

Data Security

We implement appropriate technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. We continuously review and update our security practices to protect your information.

Children's Privacy

Our SMS messaging services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13 through our messaging program. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete such information as promptly as possible.

Changes to This SMS Privacy Policy

We reserve the right to update or modify this SMS Privacy Policy at any time. When changes are made, we will update the "Last updated" date at the top of this page and post the revised policy on our website. Your continued participation in our SMS messaging program after any changes are posted constitutes your acceptance of the updated policy.